Ad Pricing Models
Ad Pricing Models There are many models based on which affiliates are paid. Different affiliates need different models, like- CPM : It stands for Cost Per Mille. In this model, affiliates are paid based on 1000 impressions they make by sharing the products or ads on their websites. It represents the cost per 1000 impressions an advertiser pays to the affiliate. CPC : Cost Per Click represents the cost an advertiser pays when clicks are made on ads shared by affiliates on their sites. CPL : Cost Per Lead refers to the cost an advertiser pays to the affiliate per lead information who is interested in the product. CPA : Cost Per Action or acquisition means cost per desired action. The action may be a subscription made by the customer, sign up by the customer, etc. CPI : Cost Per Installation is the amount an advertiser gets paid due to the installation of their app by the customer.
